One for One (also known as Buy One Give One) is a social entrepreneurship business model to create both commercial and social value at the same time. This model pioneered by Blake Mycoskie who founded TOMS (in 2006), has since then provided more than 60 million pairs of shoes to those in need. Today many companies are using the TOMS buy-one-give-one model. Here are five brands that is changing the world with One for One business model..
5 Brands Changing the World with One for One Business Model:
1. WARBY PARKER
What They Sell: Designer Eyewear Glasses
Warby Parker was founded with a rebellious spirit and an objective to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.
With ‘Buy a Pair, Give a Pair’ program, Warby Parker has given more than three million pairs of glasses since it was launched in 2010.
What They Sell: Socks for men, women, and kids.
Bombas launched in 2013, after founders Randy Goldberg and David Heath learned that socks are the most requested clothing item in homeless shelters. They established the brand’s mission to donate one pair of socks for every pair purchased. The founders appeared on a September 2014 episode of ABC’s Shark Tank and secured a deal with Daymond John.
With ‘1 Purchased = 1 Donated’ program Bombas has donated over 35 million pairs of socks to those at-risk (by April 2020), in-need, or experiencing homelessness.
3. COLETTE SOL
What They Sell: Handmade Womens Footwear
Colette Sol is a Dutch handmade shoe brand for women. Colette and her sister Miranda are the founders of this brand. A company who’s one-for-one model is slightly different from the others on this list. With the slogan ‘handmade shoes to fight human trafficking’, for every pair of shoes you buy they donate an amount to the Colette Sol Foundation.
What They Sell: Wooden watches. And also glasses.
WeWOOD is an Italian brand, founded in 2009. According to its website, WeWOOD is the first brand to create wrist watches from wood, completely free of toxic and artificial materials using exotic remnant hardwoods from around the world.
For each watch sold WeWOOD plants a tree, an initiative in collaboration with nonprofit organizations such as American Forests and Trees for the Future. WeWOOD has planted 4,42,246 trees across the globe since its reforestation program began in 2010.
5. DIGILOOM – House of Exquisite Handloom Sarees
What They Sell: Handloom Sarees(An Indian Womenswear) designed and curated by fashion experts made by the weavers from across India.
First generation Indian entrepreneurs Anuj Singh and Basant Rai started DIGILOOM Handloom Sarees brand in 2019. Today DIGILOOM is one of the fastest growing saree brand in India. And this is because of its design esthetics and the mission associated with it.
With DIGILOOM Anchal program ‘Every time someone PURCHASE a Handloom Saree from them, they DONATE one Saree to the needy‘.